Public Relations
Public Relations connects the story of an organization to its stakeholders in mutually beneficial and meaningful ways. In the Public Relations major, students incorporate writing, digital media, interpersonal skills, research, and creativity to create people-focused strategic communication plans that build brands, connect people, manage crises, and support human flourishing.
Within the program, emphasis is placed on understanding the theoretical foundation of public relations and using that knowledge to incorporate 21st century tools into strategic communication approaches. Students integrate their knowledge and developing skills in Public Relations Student Society of America (PRSSA) and Bulldog Communication Group, the student-run PR firm.
Student Opportunities
- Bulldog Communication Group, Union's student-run public relations firm, provides resume-building experiences to complement classroom academics.
- Union's Public Relations Student Society of America chapter enhances the classroom experience with job shadowing and professional development opportunities in Memphis, Nashville, St. Louis, Chicago, Boston, and Washington D.C.
- Both the Cardinal & Cream daily online newspaper and print magazine provide pitching, writing, and editing experiences designed to create confident storytellers.
Jobs in Public Relations
- Content strategy
- Branding
- Media relations
- Social media strategy
- Corporate communication
- Event management
- Development
- Reputation management
- Marketing
- Lobbying
- Crisis communication
- Copywriting
- Public affairs
- Internal relations
